Books
Activity, picture stories, educational, novels and brain teasers. Adult colouring, cooking, plus 16-month calendars and padded diaries. High-margin shelf metre on a spinner - supplied in mixed-title boxes ready to merchandise.
Wholesale · Australia wide · Est. 2015
Brown Honey supplies independent supermarkets, newsagents, post offices, lotto shops, and petrol & convenience retailers across Australia with curated books, gifts, toys, plush and trading cards.
Picked with care, packed with love.
Trusted across
What we stock
We don't dump generic pallets. Every range is sized to the store - a starter mix for the first order, growing once we see what your shoppers reach for.
Activity, picture stories, educational, novels and brain teasers. Adult colouring, cooking, plus 16-month calendars and padded diaries. High-margin shelf metre on a spinner - supplied in mixed-title boxes ready to merchandise.
Australia's most-recognised plush brands - Beanie Boos, Bouncers, Medium TY, plus a rotating mix of TY squishes and collectables as new releases drop. Seasonal lines for Easter, Christmas and Valentine's Day. Display stands supplied with opening orders.
Giftware, novelty, and seasonal lines - featuring the English Gifted Stationery range and other brands shoppers ask for by name. Tailored for high-foot-traffic gift counters and impulse displays.
Pokémon, Yu-Gi-Oh, Match Attax, Disney trading cards, plus AFL and NRL Select Footy Stars - complete with starter packs, binder albums and vinyl albums. Seasonal but intense - we keep the bestsellers in stock through every drop cycle.
Brands we carry
We work directly and through trusted partner distributors to keep the shelves stocked with the licences customers walk in asking for. Brand marks shown as placeholders below - authorised logos are added to the site as supplier media kits arrive.
Why retailers stay
01
Like a good shopkeeper. We know your name and we remember the kids' names too. Every order is a conversation, not a portal.
02
Edited, considered, picked on purpose. Never a wall of inventory dumped at you - your opening order is sized to your store and shopper.
03
A nudge, a joke at the edge. We sell joy for a living - the line sheets should feel that way, and so should picking up the phone.
04
Dispatched on time, packed properly, exactly what the order said. Simple on purpose. Direct delivery from our Dandenong South warehouse.
Trade terms at a glance
Detailed pricing sits behind a trade account - but here's the shape of how we work, so you know what to expect before you enquire.
Open a trade accountAbout Brown Honey
John Honey started in this trade in 1994 as a sales rep for Tim the Toyman. He stayed twelve years - first as a rep, then as manager and partner of the Victorian franchise, then as national sales and operations manager for the whole group.
In 2006 he resigned to go out on his own. First product he ever sold under his own name was a Mr Men book; first customers were the independent newsagents and toy shops who picked up the phone because he'd called the week before with a sample bag from Penguin and Pearson under his arm.
Brown Honey Pty Ltd was incorporated in October 2015 to bring the growing distribution business under one name, one warehouse, and one tidy line on a tax invoice. The categories grew - plush, gifts, trading cards alongside the books - but the approach didn't change.
Thirty-two years in. Trade shows on weekends, opening new accounts on Tuesdays, picking the right Beanie Boo for a country newsagent in March. John still picks every range personally and still answers the phone when a buyer calls.
Trade enquiry
Tell us a little about your store and what you'd like to bring in. We'll come back within one business day with a tailored opening order - sized to your shopper, no generic pallets.